Thrillark unveils a new brand identity: “The fun part of travel.”

Dubai, 25 October 2026 — Thrillark, the platform for finding and booking tours, attractions, adventures and nights out, today introduced a new brand identity built around one idea: the fun part of travel.

The new identity replaces Thrillark’s map-pin logo, which pointed at places, with a hand that celebrates the moments people remember from a trip. It includes:

• A new logo: a hand, mid-celebration, that winks.
• A new colour palette of Forest and Lime.
• A new app icon, Lime with a Forest hand.
• A 57-second brand film.
• A new tone of voice across the app, website and campaigns.

“We started in Dubai in 2021 and today we’re live in 41 cities. Somewhere along the way we outgrew a logo that pointed at one place on a map. The new Thrillark is about what every one of those cities has in common: the fun part.”

The new identity is live today on the Thrillark app for iOS and at thrillark.com. The Android app is coming soon.

Read the full story behind the rebrand: Meet the new Thrillark.

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